words (journalism and media)
Being a business journalist with a fascination for new ideas, I’ve written about the mystery that separates success from failure.
Covering projects large and small for The Age, The Australian Financial Review and Adelaide’s The Advertiser, I have seen how the best-laid plans can crumble under the weight of poor execution or poor communication.
Hundreds of interviews with CEOs and Government Ministers have underlined the importance of getting the right message to the target audience. Doing that will get you in the race, and that’s when the fun starts.